Being a content creator for my organization, I always want to make sure that the content that our group generates gets consumed by the customer facing teams. It could be a white paper, comparative analysis, performance metrics, workarounds, or new user guides. It would also be nice to know the potential of the content by knowing how wide it could reach so that I can fine-tune the content to be more effective, like adding more case studies or feature descriptions.
I am an account manager in my organization dealing with quarterly revenue goals, and my Outlook is always flooded with emails. Email is an integral component of my daily activity. We do have collaboration tools in the organization — Slack and Skype for business used to keep the teams informed. Customer conversations continue to be in emails. Email is a default gateway into an enterprise and also a point of the record.
Most content sharing in the enterprise today occurs over email. The need for internal collaboration requires team members to share content with context to other team members. The content (i.e. document) and associated context (i.e. internal / customer email thread) is often shared by forwarding entire threads and attachments to other team members relying on them not to further disseminate this information by using subject lines of DO NOT FORWARD or CONFIDENTIAL. The unfortunate reality of collaboration through email is that the author loses control over their content the moment they hit send. File sharing services and content management systems are great but lack the context to give content meaning. DRM and DLP solutions provide good security but are complex, costly and often stifle collaboration forcing users to find creative ways to circumvent them.